FIERCE FEMME COLLECTIVE

Branding

Renee Shaw is a fitness instructor specializing in MMA Training, Boxing, and Yoga. She started a female centered fitness group and wanted a brand that is both edgy and bold. Yellow was chosen for its association to optimism, enlightenment, energy, self-confidence, wisdom, and joy. By developing both a logotype and logomark, there is plenty of flexibilty on how this brand can be applied and grow (t-shirts, gym bags, coffee mugs, etc).

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